How to Earn Customer Loyalty

Regardless of what business you’re in–whether you write and sell insurance or novels–customers are only going to buy you and your product if you earn their loyalty. No one is automatically entitled to trust. How can you earn trust and loyalty? Be authentic and sincere. If you’re a vegan selling

How Homeowners Insurance Works When You’re Working from Home

The homeowners policy was designed to insure personal risks, not business risks. For this reason, virtually all coverage for business property and liability is explicitly excluded in the homeowners policy. Very limited property coverage is included for business personal property. The limit usually ranges between $1,000 and $2,500 if the

Elder Abuse: Be Silent No More

I’ve conducted a lot of research into the topic of elder abuse. I’ve also developed and written some insurance continuing education courses on the subject as well, as it pertains to financial fraud. Here is another person’s take on senior financial exploitation, a despicable form of elder abuse. This account

Can You Walk a Mile in Another Person’s Shoes?

Until four years ago, I never watched the news on a regular basis. I never felt the need to follow politics closely or share my political beliefs. My reasons are a story for another day. Maybe it’s because I’m a writer, maybe it’s because I’m growing older, or maybe it’s

9 Steps to Achieving Success

You can ask 10 different people what “success” is and you’ll get 10 different answers. However, most people agree about how you arrive at success, the destination, regardless of what your definition of the term is. In my 40+ years working in the insurance industry, I’ve made my share of

Spotlight on Matt Medeiros

I interviewed Matt Medeiros recently for Episode 3 of my Podcast, Taking the Mystery out of Insurance. Matt specializes in content marketing, from blogging to podcasting, all the way up to email capture automation and social media. Essentially, Matt can do anything to help a business or professional build an

The Person Who Mentions Price First Loses Control of the Negotiation

I’ve always had a problem with buying or selling anything based solely, or primarily, on price. You want to know why? Because each of us places a different value on every product or service. Note: For a more detailed version of this blog post, listen to Podcast Episode 1 (4/21/2020).

What the Coronavirus Stimulus Means to You

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was signed into law to help Americans and U.S. businesses survive the COVID-19 pandemic. Although I’ve downloaded the 247-page bill, I haven’t read all of it yet. However, here are some of the major provisions that might affect you and your

3 Ways Insurers are Helping Policyholders Affected by COVID-19

The insurance industry is an “essential” business during the coronavirus pandemic and all the related upheaval social distancing and self-quarantining has created. Those of us who are fortunate enough to be able to continue working in the industry are finding as many ways as possible to help those who can’t

3 Biggest No-Nos When Working from Home

Nine years ago, I took the plunge and began a freelance writing business working from home. And when I say “plunge,” I don’t do so lightly. When you’ve spent 37 years working in sales, and owning three businesses, and teaching agents and adjusters insurance continuing education classes, that tumble is