Blog

  • Marketing Tips for Beginners

    Marketing Tips for Beginners

    I presented my first live web training class on August 25 and had such an outpouring of interest, I am offering the recording of Marketing Tips for Beginners to anyone who is interested.

    In this class, I shared the marketing tips I used to establish 3 businesses in 2 different states. I also shared how I get the word out about who I am and what I do. For those of you who HATE the prospect of selling (which some people view as a combination of bragging and begging), I break down the components of marketing. I also help you figure out the best tools and methods to use based on YOUR personality and preferences.

    I’m an introvert, which surprises many people. Yes, I have a much greater comfort level when I’m by myself or in small groups of people. However, if I could find a way to be comfortable and successful in a sales role for more than 30 years, and to present workshops and seminars in front of small and large groups of people, you can too!

    How to watch/listen to Marketing Tips for Beginners:

    Listen to the audio only podcast here

    You can watch the YouTube video of the web class at any of the following places:

    If you want a PDF copy of the PowerPoint slide deck used in the class (and which is shown in the YouTube video) you can download it by clicking here. Then scroll to the bottom of the page. Disclaimer: Opting in to my mailing list is a requirement in exchange for the PDF document.

  • Prepare for Hurricane Season

    Prepare for Hurricane Season

    In this week’s podcast episode, I talk about how insurance agents can help their policyholders prepare for hurricane season. Here are a few excerpts from the podcast, along with resources that appear at the end of the post:

    Did you know?

    • Hurricane season begins on June 1 in the Atlantic and on May 15 in the Eastern Pacific. In all locations, it ends on November 30.
    • The biggest threat during a hurricane is storm surge–especially at high tide.
    • The National Weather Service reports that the number of hurricanes keeps growing each year.
    • During high winds, the 4 biggest areas of weakness in any building are its roof, windows, entrance doors, and garage doors.
    • Not all property insurance policies provide coverage for wind–especially in coastal states.
    • NO standard property insurance policies provide coverage for storm surge caused by a hurricane. This is because, in most states, it is considered a form of flood–which is an excluded peril.

    For more information about how to prepare for hurricane season, listen to the entire podcast, which can be found at: https://episodes.castos.com/5e6ccb9ab4cf97-55025247/TMoI-Ep-16-Aug-4-Prepare-Hurricane-Seaxon.mp3

    Resources: Prepare for Hurricane Season

    Ready.Gov Hurricanes: https://www.ready.gov/hurricanes

    NOAA Hurricanes: https://www.noaa.gov/education/resource-collections/weather-atmosphere/hurricanes

    National Weather Service Hurricane Safety: https://www.weather.gov/safety/hurricane

    Webpage with database of disaster declarations by state: https://www.fema.gov/disasters/

    DHS’ DisasterAssistance.gov website: https://www.disasterassistance.gov/

    SBA disaster loans: https://disasterloan.sba.gov/ela/Home/Questions

    NFIP/FEMA Hurricane Season: https://agents.floodsmart.gov/pacifichurricaneseason

  • What Writing Community Means to Me

    What Writing Community Means to Me

    No, I’m not drinking two beers. One was my sister’s (she’s the photographer) and, in fact, I was drinking a soda. The photo was taken during a writer’s conference where I learned exactly what Writing Community means to me.

    Conferences

    I love going to writers’ conferences. Ironically, the best ones I attended were in New York City with RWA the year one of my daughters turned 11 (she’s never forgiven me for going away). The other two were in New Orleans, one with RWA and one in connection with my award nomination for my first mystery, Second Time Around. (Second Time Around will be re-released early next year.) There’s no greater feeling than the satisfaction of chatting with other writers.

    Groups and Organizations

    I was almost thirty years old before I experienced that feeling. Until I stepped into my first writer’s meeting, I’d always felt just a step out of whack with the world. Certain things would tickle my funny bone in a way no one else understood. I thought my imagination was wonderful thing. Sometimes, other people thought it was scary. Then there was the fact that I couldn’t go anywhere, and I mean anywhere, without a notebook and half a dozen pens.

    Here’s what writing community means to me: The first moment I stepped into the monthly gathering of a group of writers, I knew I wasn’t really a step out of whack with the world. The disconnect I’d been feeling only occurred with people who weren’t writers. The immediate sense of understanding, the way we all looked at life from a quirky perspective, the unique (and often bizarre) senses of humor and imaginations … what a relief to know I wasn’t alone!

    Since then, I’ve felt that same connection with not only writers but also musicians, artists, and those with a creative bent to their minds. It’s the community of writers. We all understand community in the sense of society, social standing, and in business.

    We see that hashtag #writingcommunity all over social media (I’ve been using it a lot lately) and it’s no small thing.

    Fellow Writers

    Recently, I’ve become very involved in a couple of the writer’s groups of which I’ve been a member for years: Sisters in Crime New England and the New England Chapter of Mystery Writers of America. The interaction on Zoom during this pandemic has done a world of good for me. My boyfriend brought this to my attention. He said I seem happier and more engaged with the world. I’ve also become more productive–not only with my writing but with everything.

    So, thank you, my fellow writers. You who have appeared on my podcast, who have welcomed me to your online meetings, who have helped me promote my own books and events. Together, we support each other and can accomplish anything!

  • How to Earn Customer Loyalty

    How to Earn Customer Loyalty

    Regardless of what business you’re in–whether you write and sell insurance or novels–customers are only going to buy you and your product if you earn their loyalty. No one is automatically entitled to trust.

    How can you earn trust and loyalty?

    • Be authentic and sincere. If you’re a vegan selling Angus beef, that fundamental contradiction is apparent–if only in a funny feeling prospective customers sense.
    • Be open and honest. The popular word these days is “transparent.” And it’s appropriate. You don’t want people to lie to you, be deceptive, or withhold important information. So, don’t lie to, deceive, or withhold from others. The imbalance of treating people in a way you won’t tolerate being treated is going to topple you eventually.
    • Understand people. Do you know how your customers communicate? Would they prefer a phone call, a text, or an email? What do they believe? What do they want? What do they NEED? What do they consider important? If you don’t know the answers to these questions, how can you possibly give them what they want and need … or what they value?

    The most important things to remember about people are that they want to:

    • Be viewed as important.
    • Know you care.
    • Be heard.

    I talk about this subject in more detail in episode 14 of my podcast, Taking the Mystery out of Insurance. You can find it here.

    If you’d like to read more about the subject, check out Dale Carnegie’s book, How to Win Friends and Influence People or any of Jeffrey Gitomer’s sales books (gitomer.com).

  • COVID, the Insurance Industry, and our Crystal Balls

    COVID, the Insurance Industry, and our Crystal Balls

    This week, I ventured down a slightly different path on my podcast. I talked about COVID and insurance, but more about what I believe we need to consider for the future rather than about what is happening today.

    Take a listen and then share what YOU think might happen: https://episodes.castos.com/5e6ccb9ab4cf97-55025247/TMoI-Episode-12-MR.mp3